Fagstein a posté un billet sur les dirigeants de l'industrie radiophonique qui se que questionnent sur le futur de la radio au Canada.
Late last year, I was asked by my editor at Cartt.ca to write a feature story about branding in commercial radio, to be tied to the CRTC’s review of its commercial radio policy. That story ended up turning into a 10-part series for the website called The Future of Radio, in which I talk to some radio industry executives about how and where things are going.
Here are links to the individual stories (for Cartt.ca subscribers), and below are some point-form comments about the things I learned through this project:
- Part 1: The good, and the bad, of the generic brand trend
- Part 2: Searching for success while walking fine line between local and syndicated
- Part 3: Pandemic ad famine accelerated structural shifts
- Part 4: How the pandemic changed listening habits
- Part 5: The online transformation
- Part 6: Managing the decline of AM
- Part 7: Why it’s time to drop station ownership limits
- Part 8: No new news quotas needed
- Part 9: Opening bids in the battle over music quotas
- Part 10: Easing the paperwork nightmare